Home / Training & Coaching

Strengthen Your Roots with Expert Guidance

Live training workshops and personalized coaching that transform sales teams from inconsistent performers to predictable producers.

1000+ Professionals Trained
85% See Results in 90 Days
20+ Years Experience

Your Team Has Potential. Let's Unlock It.

The Challenge

  • Inconsistent sales performance across your team
  • Lack of a systematic approach to selling
  • High turnover and long ramp-up times
  • Deals stuck in pipeline with no clear path forward
  • Sales managers unsure how to coach effectively

The Solution

  • Proven SEEDS™ Method for repeatable results
  • Live workshops that drive real behavior change
  • ROOTS™ Coaching Framework for sustained performance
  • Customized training for your industry and challenges
  • Ongoing accountability and measurement

Two Proven Approaches

Choose training, coaching, or combine both for maximum impact

SEEDS™ Training Method

Team Workshops & Programs

Comprehensive sales training that takes your entire team through our proven five-stage framework. Ideal for organizations that need systematic approaches and consistent processes.

  • Live virtual or in-person workshops
  • Customized to your industry & challenges
  • Pre & post diagnostic assessments
  • Practice exercises and role-plays
  • Trainer guides and participant workbooks
  • 90-day implementation support
Learn About SEEDS™ Training

ROOTS™ Coaching Framework

Individual & Group Coaching

Personalized coaching for sales professionals and managers who need one-on-one guidance, accountability, and customized strategies to break through performance barriers.

  • 1-on-1 and small group coaching sessions
  • Personalized action plans
  • Weekly accountability check-ins
  • Real-time deal coaching
  • Custom skill development
  • Ongoing support and adjustments
Learn About ROOTS™ Coaching

SEEDS™ Training Method

Five interconnected modules that create a complete, systematic approach to sales success

1

Strategize: Understanding Buyers

Half-Day Workshop | 4 Hours

Learn to create detailed buyer avatars and align your sales strategy with market realities. This foundational module ensures every team member understands who they're selling to and why.

What You'll Learn:

  • Four Pillars of Buyer Avatars: Demographics, Psychographics, Motivations, and Buying Triggers
  • Difference between B2B and B2C buyer research
  • How to gather buyer intelligence ethically and efficiently
  • Aligning sales strategy with buyer needs

Deliverables:

  • Pre-training diagnostic quiz
  • Buyer Avatar Worksheet
  • Research strategy template
  • Sales strategy alignment guide
2

Engage: The Art of Prospecting

Half-Day Workshop | 4 Hours

Master the 5x5 Prospecting Rule and build a multi-channel prospecting system that fills your pipeline consistently. Learn to build trust from first contact.

What You'll Learn:

  • The 5x5 Prospecting Rule: 5 touches × 5 days = 25 weekly touches
  • Trust Builders vs. Trust Killers framework
  • Multi-channel prospecting sequences (phone, email, social, direct mail)
  • Prospecting mindset: Consistency, Resilience, Process Focus

Deliverables:

  • 5x5 Prospecting Planner
  • Multi-channel sequence templates
  • Trust Builders checklist
  • Prospecting scripts and examples
3

Explore: Discovery That Wins Deals

Half-Day Workshop | 4 Hours

Learn The Bridge Model™ for uncovering true customer needs. Ask questions that lead to natural closes and position your solution as the logical next step.

What You'll Learn:

  • The Bridge Model™: Current State → Desired State
  • Identifying obstacles and calculating impact
  • Effective questioning techniques (open, probing, confirming)
  • Active listening and note-taking strategies

Deliverables:

  • Bridge Model™ template
  • Discovery question bank
  • Active listening checklist
  • Discovery call framework
4

Deliver: Solutions & Closing

Half-Day Workshop | 4 Hours

Present solutions that resonate and handle objections with confidence. Learn closing techniques that feel consultative, not pushy.

What You'll Learn:

  • Solution positioning based on discovery insights
  • Objection handling framework
  • Trial closes and buying signals
  • Closing techniques for different scenarios

Deliverables:

  • Solution presentation template
  • Objection response guide
  • Closing techniques playbook
  • Proposal frameworks
5

Sustain: Customer Retention & Growth

Half-Day Workshop | 4 Hours

Transform one-time buyers into lifelong customers. Build referral systems and strategies for growing account value over time.

What You'll Learn:

  • Customer onboarding and success strategies
  • Relationship management systems
  • Upselling and cross-selling approaches
  • Creating referral programs that work

Deliverables:

  • Customer success playbook
  • Account growth strategy template
  • Referral request scripts
  • Retention metrics dashboard

Specialized Training Modules

In addition to the core SEEDS™ Method, we offer specialized workshops for specific challenges:

Impulse Selling Mastery

Perfect for retail and B2C environments. Learn ethical impulse selling techniques.

Advanced Negotiation

Master win-win negotiation for complex B2B deals and contract discussions.

Selling in Tough Environments

Build resilience and maintain performance during market downturns.

Positive Communication

Transform communication to build stronger relationships and trust.

Flexible Training Formats

Virtual Workshops

Live, interactive online sessions for distributed teams. Same engagement, lower logistics.

In-Person Workshops

On-site training at your location for maximum hands-on interaction and team bonding.

Hybrid Programs

Combine virtual and in-person elements for flexible, cost-effective training.

ROOTS™ Coaching Framework

Personalized coaching that strengthens the foundation for sustained sales excellence

The ROOTS™ Framework provides a comprehensive approach to individual and small group coaching. Whether you're developing a new sales rep, coaching a struggling performer, or taking a high-achiever to the next level, ROOTS™ gives you the structure for transformation.

R

Relationships

Build trust-based relationships with prospects and customers. Learn networking, rapport-building, and relationship management strategies that create long-term loyalty.

  • Trust-building techniques
  • Networking strategies
  • Relationship mapping
  • Communication styles
O

Organization

Master time management, prioritization, and activity planning. Create systems that ensure consistent high-value activities every day.

  • Time blocking strategies
  • CRM optimization
  • Daily/weekly planning
  • Task prioritization
O

Objectives

Set SMART goals and create accountability systems. Break down annual targets into manageable daily activities.

  • Goal setting frameworks
  • Activity metrics tracking
  • Performance dashboards
  • Milestone celebrations
T

Training

Continuous skill development tailored to individual needs. Address specific weaknesses and amplify strengths.

  • Personalized skill development
  • Role-play practice
  • Real-time deal coaching
  • Resource recommendations
S

Systems

Build repeatable processes for every stage of the sale. Create personal playbooks that ensure consistency.

  • Personal sales playbook creation
  • Process documentation
  • Automation opportunities
  • System optimization

Coaching Packages

Individual Coaching

3-Month or 6-Month Programs

  • Bi-weekly 1-on-1 coaching sessions (60 min)
  • Personalized action plans and accountability
  • Email/text support between sessions
  • Custom resources and templates
  • Progress tracking and adjustments

Ideal for: Sales professionals, managers, business owners

Group Coaching

3-Month Programs (4-8 Participants)

  • Bi-weekly group coaching sessions (90 min)
  • Peer learning and accountability
  • Group challenges and competitions
  • Private community access
  • Optional add-on: Monthly 1-on-1 sessions

Ideal for: Sales teams, peer cohorts

Manager Coaching

6-Month Leadership Development

  • Bi-weekly coaching on leadership and team development
  • Sales manager toolkit and resources
  • Team coaching observation and feedback
  • Performance review frameworks
  • Ongoing leadership support

Ideal for: Sales managers, team leaders

The ROI of Coaching

70% Improvement in Work Performance
86% Companies Report ROI on Coaching
5.7x Average Return on Coaching Investment

*According to ICF Global Coaching Study

Our Process

From discovery to implementation, we partner with you every step of the way

1

Discovery Call

We discuss your challenges, goals, and current state. No pressure, just possibilities.

2

Needs Assessment

We diagnose your specific needs and recommend the right solution (training, coaching, or both).

3

Custom Proposal

Receive a tailored program outline with timeline, deliverables, and investment.

4

Implementation

We deliver training or coaching with ongoing support and adjustments as needed.

5

Measurement & Growth

Track results, celebrate wins, and plan for continued growth.

Investment

Pricing is customized based on team size, program scope, and delivery format. Here are typical ranges:

Full SEEDS™ Training Program (All 5 Modules)
$8,000 - $15,000
Individual SEEDS™ Module Workshop
$2,000 - $3,500
Specialized Training Workshop
$2,500 - $4,000
Individual Coaching (3-Month Program)
$3,000 - $5,000
Group Coaching (3-Month Program)
$1,500 - $2,500 per person

Pricing varies based on team size, delivery format (virtual vs. in-person), customization level, and ongoing support needs. Contact us for a custom quote.

Frequently Asked Questions

Do I need all 5 SEEDS™ modules or can I pick individual ones?

You can purchase individual modules based on your team's specific needs. However, the SEEDS™ Method is designed as an integrated system, so we recommend completing all five modules for maximum impact. We can help you prioritize which modules to start with.

How long does each training module take?

Each core SEEDS™ module is designed as a half-day (4-hour) workshop. This can be delivered as a single session or split into shorter segments over multiple days based on your team's schedule.

What's the difference between training and coaching?

Training is group-based, curriculum-driven learning focused on skills and processes. Coaching is personalized, one-on-one (or small group) guidance focused on individual performance, mindset, and accountability. Many organizations benefit from combining both.

Can you customize the training for our industry?

Absolutely! While the core frameworks are universal, we customize examples, case studies, role-plays, and exercises to reflect your specific industry, products, and sales challenges.

What's included in the 90-day implementation support?

After training, we provide check-in calls, email support, access to additional resources, and help troubleshooting challenges as your team implements what they've learned. This ensures the training sticks and delivers real results.

Do you offer train-the-trainer programs?

Yes! If you have internal trainers or managers who want to deliver the SEEDS™ Method to their teams, we offer train-the-trainer certification programs that include facilitator guides, slides, and ongoing support.

Ready to Transform Your Sales Team?

Let's discuss your challenges and design a custom training or coaching program that delivers measurable results.